B2C Search Discovery (also referred to as Advanced Search & Discovery) identifies individual consumers based on behavioural and search activity signals.
This is used when you want to:
Target individual consumers (not businesses)
Reach people actively searching for related products or services
Run consumer-based acquisition campaigns
It is ideal for industries such as:
Home services
Health and wellness
Education
Real estate
Personal services
B2C Search Discovery focuses on individuals rather than company-based targeting.