Great question. Let me break it down:
Web = Your website's secret weapon. Add our embed code to your header and boom... we identify anonymous visitors before they even fill out a form. No more watching 98% of your traffic disappear!
B2C = Consumer hunt mode. Target search phrases and geographic areas. We find people actively searching for what you sell.
B2B = Decision-maker detection. Same concept but with the good stuff... company name, job title, LinkedIn profile, business contact details. The whole package.