The Search Volume Estimate helps you understand the potential volume of searches for specific keywords before using them in a Search Discovery campaign (B2C or B2B).
It provides an estimate of how many people have searched for those keywords recently, helping you choose which keywords are worth targeting.
How It Works
You must have a campaign created to use the estimator
Enter the keywords you want to analyse
Optionally specify a location (such as a state or postcode)
Run the estimate to generate results
You can create a campaign without allocating any budget or activating it.
This allows you to access the Search Volume Estimator and analyse keywords before launching a campaign.
The system will return an estimated search volume based on recent data.
Keyword Entry Notes
Keywords must be entered manually into the estimator (they do not automatically carry over from your campaign)
You can enter keywords individually or in bulk (comma-separated)
All standard keyword rules still apply (e.g. max three words per keyword)
Location Targeting
If no location is specified, estimates default to national-level data
You can refine estimates by specifying:
State
Postcode
This helps provide more relevant volume estimates for local campaigns.
Understanding the Results
Estimates are based on recent search data (typically the last 7 days)
The number shown represents the approximate number of people searching for that keyword
This can be used as an indicator of potential campaign volume
Best Practice
Focus on keywords with meaningful search volume
Very low-volume keywords may not generate enough results to be effective
Higher-volume keywords generally provide better campaign potential
Important Considerations
Search volume is an estimate, not a guarantee
Results may vary depending on:
Market demand
Competition
Campaign setup
Seasonal trends can significantly impact results
(e.g. demand may increase or decrease depending on time of year)