All campaigns include:
First & Last Name
Up to 2 Phone Numbers
Up to 2 Email Addresses
Street Address
B2C/B2B add:
Relevant Keyword Phrase
Web adds:
Web Page URL
Web (Advanced) & B2C unlock the good stuff:
Gender & Marital Status
Household Income, Credit Score Range
Occupation details
Number of Adults & Children in household
Marketing Insights (charity interest, magazine subscriber, etc.)
Real Estate data (home price, value, year built...)
Personal Interests (music, books, fitness, pet owner...)
B2B goes even deeper:
Business Name
Business Email
Business Phone
LinkedIn Profile URL
Business Website
Job Title
Staff Level
Approximate Sales Volume
That's a LOT of intel for $0.20 to $1.90 per lead. Just saying.