Lead Hacker finds people who have clicked on Google Ads for the keywords you choose, then gives you their contact details.
The simplest way to think about it: Lead Hacker taps into Google Ads data. Businesses run ads, people search and click on those ads, and we piggyback off that click data to find out who those people are.
How it works
Someone searches on Google and clicks on a paid ad.
That ad is attached to certain keywords, for example "property investment".
Our data partners trace that click back, using cookie systems, to find details about the person.
The person becomes a lead in your campaign for that keyword.
Where does the data actually come from?
We work with data partners who track clicks back through cookie systems. Once a click is traced, we look up as much as we can about that person from several data sources. LinkedIn is only one of them.
What we look up depends on what the click traces back to:
If the click traces back to… | The lead goes into | Information we add |
Personal details (e.g. a home device) | B2C | Household income, credit rating and similar |
A company address (e.g. a work computer) | B2B | Role, position and company size |
Are B2B leads business owners? Not necessarily. A B2B lead is anyone who clicked from a work device, so it could be anyone from an intern up to the founder. We use sources like LinkedIn to find their role, position and company size, so you can filter your results down to decision makers once you receive them.
Why do some leads have more details than others? Each lead is built from whatever our data sources can confirm. If we can't be certain a detail belongs to that person, we leave it out rather than guess.
How much information will I get per lead?
It varies, and it depends heavily on the keyword.
LinkedIn profiles: some campaigns get a LinkedIn match for 80–90% of leads, others 30–40%. We only include a LinkedIn URL when we're certain it belongs to that person, so we never guess.
Website visitors: if you use Lead Hacker on your own website, we can usually capture details for about 40% of visitors who don't fill in your form.
Example: what 40% capture looks like
You send 100 people from an ad to your landing page. 50 fill in your form. Of the 50 who leave without converting, we can identify about 40%, which is 20 people. That's roughly 20% extra leads you'd otherwise have lost.
Tips for getting better data
Choose keywords like your customer would search. Ask yourself what your ideal customer would type into Google, not what describes your business. For example, an SEO agency will get better leads from "improve my website SEO" or "get visibility on Google" than from "SEO agency". Use the keyword research tool in the platform to find more search terms like these.
Expect results to vary by keyword. Match rates and lead quality change from one keyword to the next, so try a few.
Test small first. Run a small one-off campaign to check the data before committing to a continual campaign.
Is this SEO or organic search data?
No. Keyword campaigns are based on Google Ads clicks, not organic search results. The keyword is what the person searched for before clicking an ad.
Are the keywords from people's profiles?
No. Keywords are not words in someone's LinkedIn or social profile. They are the search terms that led the person to click an ad.