Depends on the campaign type:
Web leads: Near instant. Within seconds of someone visiting your website and passing our quality filters.
B2C/B2B leads: Minutes to hours. Here's why...
We're processing terabytes of behavioural data per day. That data needs to be ingested, catalogued, and matched to verified contact information. It's not magic... it's a massive data operation running in real-time.
You'll see leads arrive in small batches, often at the top of the hour. We also apply a randomised time delay so all your leads don't hit your CRM at once. Why? If 50 leads land simultaneously and trigger 50 emails, you'll get flagged as spam. We protect your sender reputation by spacing them out.
Bottom line: Web = instant. B2C/B2B = be patient, they're coming.