If you just want to test Lead Hacker, choose One-off, not Continual. One-off lets you buy a small number of leads. Continual buys a full week or month of leads upfront and keeps going.
Where to find it
Open Lead Hacker.
Choose your campaign type: B2B or B2C.
Go to Financials. This is where you pick One-off or Continual and set how many leads you want.
The two options at a glance
| One-off | Continual |
Best for | Testing, or a single batch of leads | A steady flow of leads every week or month |
Minimum leads per day | 1 | 10 |
What you set | Leads per day + total number of leads | Leads per day + period (weekly or monthly) |
How you pay | Once, for the total you chose | Upfront for each full period, then again each period |
Needs auto-top-up switched on | No | Yes |
How a one-off campaign works
You choose how many leads you want per day and how many you want in total. For example, 1 lead per day with a total of 10 leads. Once you've received your total, the campaign stops. This is the cheapest way to test a keyword before committing to more.
How a continual campaign works
You choose how many leads you want per day and whether the period is weekly or monthly. The platform then buys a full period of leads upfront and repeats every period.
10 leads per day, weekly: you buy 70 contacts now, then another 70 the next week, and so on.
10 leads per day, monthly: you buy 280 contacts upfront for the month.
The cost and contact count update live at the bottom of the Financials screen as you change the numbers. It also shows when an automatic top-up will happen and how much will be added.
Because continual campaigns refill your balance automatically, you need to switch on auto-top-up before the Continual option becomes available.
"It's asking me to top up my balance, but I already added money"
This means your current balance doesn't cover the full period for the settings you chose. For example, a monthly continual campaign at 10 leads per day needs enough for all 280 contacts before it can start.
You have three options:
Switch to One-off and choose a small number, e.g. 1 lead per day, 10 total.
Change the period from monthly to weekly to lower the amount needed upfront.
Add enough to your balance to cover the amount shown on the Financials screen.
"I can't set continual below 10 leads per day"
That's expected. Continual campaigns have a minimum of 10 leads per day. If you want fewer, use a One-off campaign instead, which goes down to 1 lead per day.