The Business Lab is a suite of AI-powered tools designed to help you grow your business (or your clients’ businesses) by creating marketing strategies, content, campaigns, and lead generation systems in one place.
1. Use the Support Tool Anytime
At the bottom of the platform, you’ll see a Support icon (widget at lower right).
This tool is:
Available 24/7
Trained on platform features, strategies, and FAQs
Able to answer most questions instantly
To use it:
Click the Support icon
Type your question (e.g. “Which tool should I use?”)
If needed, your question can be escalated to the support team.
2. Start with “Start Here” (Business Context Setup)
The best place to begin is the Start Here section.
This is where you create your Business Context, which is critical for using the platform effectively.
To create your Business Context:
Go to Start Here
Enter a name for your business
Paste in content about your business (recommended sources):
Your website (Home, About, Services pages)
Your Skool community About page
Select a language model
Click Generate
The system will analyse your input and create a structured Business Context.
Why this is important
Your Business Context is used across the entire platform to:
Improve content quality
Align messaging with your business
Generate more accurate campaigns and strategies
The more detailed your input, the better your results.
3. Use the Business Starter Pack (Recommended Next Step)
After creating your Business Context, it is recommended to complete the Business Starter Pack.
To access:
Go to Flows
Select Business Starter Pack
This guided workflow helps you create:
Your Business Context (if not already done)
Offer Context
Style Guide
Business Name (optional)
Elevator Pitch
This sets up everything needed for effective marketing.
4. Navigate the Home Dashboard
From the Home screen, you can:
Access your most-used tools
Jump into Lead Hacker campaigns
Open the full tool library
This is your central navigation point for the platform.
5. Use Lead Hacker for Lead Generation
Lead Hacker is the platform’s lead generation system.
To access:
Go to Lead Hacker
You’ll see three main options:
Web Campaign
Install tracking code on your website
Identify a portion of your visitors without form submissions
B2C Search Discovery
Identify individuals searching for services/products
Ideal for consumer-focused businesses
B2B Search Discovery
Identify business contacts and decision-makers
Ideal for outreach and B2B campaigns
All identified contacts will appear in your Leads Dashboard.
6. Explore the Tool Library
To access all tools:
Go to Tools
These are AI-powered workflows and prompts used to:
Create marketing campaigns
Generate content
Build funnels
Develop strategies
Each tool:
Uses your Business Context
Requires minimal input
Can generate outputs instantly
7. Use Flows (Multi-Step Workflows)
Flows are guided processes that connect multiple tools together.
To access:
Go to Flows
Example:
Business Starter Pack
Campaign creation workflows
Flows help you:
Follow a structured process
Build complete marketing systems step-by-step
8. Access Training
To learn how to use tools and strategies:
Go to Training
This includes:
Tool walkthroughs
Strategy videos
Campaign tutorials
9. Use Mentors for Strategy Guidance
To access:
Go to Mentors
Mentors allow you to:
Ask questions about business or marketing
Learn from specific frameworks or experts
Get guidance on offers, campaigns, and growth
Available 24/7.
10. Use Funnel Hacker & Playground
Funnel Hacker allows you to:
Analyse and recreate proven sales funnels
Generate marketing assets
The Playground allows you to:
Test multiple AI models side-by-side
Compare outputs (e.g. Claude vs ChatGPT vs Gemini)
11. Media & Content Tools
You can also:
Generate images
Create videos
Improve existing content
These tools are available within the platform without needing external software.
12. Usage Tracking
To monitor your usage:
Go to Usage History
This shows:
Tool usage
Activity across the platform
13. Best Practice for Using the Platform
To get the best results:
Create your Business Context first
Complete the Business Starter Pack
Identify your main business bottleneck
Select the relevant tool or workflow
Generate and refine outputs
Use Lead Hacker to drive leads
Need Help?
Use the Support tool anytime
Or contact your Support Team / Customer Success Manager