Business Info Extractor is the first tool you should use after logging into the Lab. It creates a structured Business Context that powers every other tool.
The extractor takes raw business information (website copy, documents, notes, transcripts, or audio) and structures it into 30+ business fields including:
What your business does
Target market
Problems you solve
Emotional drivers
USP and positioning
Offers and proof elements
This structured context allows all other tools to generate accurate marketing outputs without needing you to re-explain your business each time.
The more information you provide, the better your results across the entire platform.