Contexts are saved information about your business that tools use to generate outputs.
There are three main types:
Business Context
Your full business profile including target market, problems you solve, positioning, proof elements, pricing, and messaging.
Style Guide
Your brand voice, tone, vocabulary preferences, writing patterns, and communication style.
Offer Context
Your product or service details including pricing, bonuses, positioning, guarantees, and outcomes.
When using tools, you select the relevant contexts from dropdown menus. The tool combines your contexts with its built-in instructions to generate output.
You can create multiple contexts for different businesses, offers, or brand voices.