The Business Starter Pack is a guided setup flow designed to build the core contexts that power every tool in the Lab.
It walks you through five stages:
Extract and refine your Business Context
Create your Offer Context
Create your Style Guide
Generate business name options (optional)
Create your Elevator Pitch
Each stage builds on the previous one, creating a complete foundation for marketing generation.
After completing the Starter Pack, you will have:
Business Context (your business profile)
Offer Context (your product/service details)
Style Guide (your brand voice)
A business name and elevator pitch
Most users only complete this once per business.