Let's be transparent about what you're getting.
What we guarantee:
97% accuracy on names and email addresses (verified and cleaned via third-party data validation)
High email deliverability (98-100% via NeverBounce checks)
Address accuracy verification
What varies:
Phone number accuracy (not validated to the same standard)
Other demographic data points
Important context:
This data is designed to serve as high-performance fuel for your marketing engine... powering targeting, segmentation, and multi-channel activation. It is NOT lead-form, single-source opt-in data. Evaluate it within that context.
When used as intended (omnichannel marketing), many customers report their cost per acquisition drops by as much as 50%. The data provides a strong balance of scale, performance, and cost efficiency.