Everything goes through a multi-step validation process:
Key identifier verification
Email deliverability checks via NeverBounce
Mailing address accuracy confirmation
Note: Phone numbers are not included in this validation. They're included for audience matching purposes, not direct calling.
No data source is perfect. But we use advanced device-level tracking and licensed enrichment partners to maintain high accuracy. This is smart, strategic marketing backed by data. Not magic. Just good systems.