Lead Hacker works differently from traditional lead gen. Here's how to win:
Think omnichannel, not cold calls. Use data for retargeting, email nurture, Facebook audiences, and direct mail.
Volume matters. Small samples are noisy. Scale up before judging performance.
Keywords are everything. Use the Volume Estimator. Target 200%+ of your daily goal. 1-2 word phrases work best.
Pause, don't stop. Stopping a campaign means paying again to restart. Pause preserves your balance.
Speed wins. Act on leads quickly, especially Web leads. Fresh intent = higher conversion.
Set realistic expectations. 3-7% close rate for B2C. 1% is common. The value is in the cost-per-lead math.
Phone numbers are for matching. Upload to Facebook for retargeting. Don't cold call.