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Is cold calling or texting these leads legal?

Phone Numbers & Cold Calling - Legal

Updated over a month ago

Here's the straight answer:

Email: Yes, but follow CAN-SPAM rules. Include unsubscribe options. Be responsible.

Cold Texting: No. US law requires double opt-in for SMS marketing. These leads haven't opted in. Don't text them.

Cold Calling: Risky. While the data is legally obtained, the USE of that data is your responsibility. Key issues:

  • Phone numbers are NOT scrubbed against the Do Not Call list

  • TCPA regulations apply

  • We are NOT a cold calling platform and don't recommend calling these numbers

Our recommendation: Use the data for omnipresent marketing (email, retargeting, Facebook audiences, direct mail) rather than phone-based outreach.

The laws for obtaining data and using data are different. We ensure legal acquisition. You're responsible for legal use. Consult your attorney if unsure.

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