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How does keyword matching work?

Campaign & Lead Generation - Keyword Matching

Updated over a month ago

This is important to understand: Lead Hacker uses broad match logic, not exact match.

The system looks for search intent, not just an exact phrase match. This is why very long or overly specific keyword phrases reduce volume significantly.

What this means:

  • Someone searching "roof repair cost" could match your "roof repair" keyword

  • The platform captures intent, not just literal phrase matches

  • Shorter phrases = more matches = more leads

The platform allows up to three-word phrases, but longer phrases typically result in little to no data because of how consumers actually search.

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